Pragmatically speaking, it is ultimately within the financial restrictions and values of the company to decide how polarized or how granular they administer their data gathering.The MGM Grand Hotel and Casino is one of the premier hotels located on the famed Las Vegas Strip. Most customers are bonded to good experiences. Happy customers patronize businesses that align with their lives. People have different restrictions to their lives that are legitimate and personally important, including considerations that support their lifestyle. Happy customers: I would expand the customer base to beyond cultures or gender, to include other personal lifestyles and choices. Anecdotal feedback does not always express the true extent of a dynamic, in my opinion, but, in this case, it might have proved valuable. Side note: Behavior might be a greater indicator or their preferences than answers in a survey. Data gatherers must poll a wide breadth of customer personas that span all customer demographics. Use the correct strategy: Another disconnect lies in a movie and a casino as products requiring different strategies. In 1968, MGM replaced the live animal with a logo. After all, the MGM lion is iconic imagery that was adopted in 1919, when a living lion was used as its symbol. Data analytics for all demographics might not have been considered before making this decision. Poll all customers: Of course, not all people have an issue with entering a building through a lion’s mouth, or under the mouth, but it discouraged enough that it impacted revenue. Nevertheless, here are a few of my thoughts: Constant updates to a casino of its grandeur are probably a good attraction to its many patrons.

The cost was nothing out of the usual for MGM.

If the revenue had been successful, its appearance would likely not have been a factor. The lion entrance was removed in 1995 although its unappealing appearance-some called it unattractive-contributed to the decision to remove it. Many of this large market did not patronize the casino. It quickly got a lot of press notice, however, soon it was considered bad luck by the many in the Chinese gaming community, which was a significant segment of their clientele. In 1991, MGM built the entrance to their Grand Hotel and Casino in the image of a large lion.

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